The Walt Disney Company - 2640 Words

EXECUTIVE SUMMARY The Walt Disney Company is the indisputable leader among international entertainment companies. It encompasses an array of cable, radio and broadcast. It produces animated films, live stage plays and musical recordings. It owns various parks and resorts, vacation clubs and cruise lines. Also, a great variety of consumer products is provided by the company. Geographically, the company operates in Europe, Latin America, North America and Asia Pacific. This work includes the analysis of external environment which have an influence on The Walt Disney Company. External environment includes political, economic, social and technological factors. This analysis will help to choose valuable strategic decisions, which may be†¦show more content†¦government to produce educational films. These projects were so profitable and interesting that studio is completely refused to continue work on film about Mortimer Mouse, which was popular at that time. During World War II c ommissioned by the government Disney continued to produce educational and propagandistic cartoons. â€Å"Education for death†, â€Å"Der Fuehrer’s Face†, â€Å"Commando Duck† and other anti-German and anti-Japanese films became so-called weapon to fight against fascism. Especially a lot of educational and guidance films were produced for Navy and Air Force. Actually Disney became a military business. Despite the fact, that these works didn’t bring any high income or pleasure, they helped to become free from worries about the future and with this help to relax the creative force. Political factor as well influence another Disney Company’s division – Parks and Resorts. As the name of Disney undoubtedly creates associations with America, then attendance of Disney lands is closely connected with peoples attitude to this country. For example, the attendance of European Disneyland has decreased because of two reasons, firstly, because of l ocal reason – the new attraction was not paid off and secondly, because of global one. America is no longer associated with â€Å"American Dream† (country with great potential, where everyone can get what he wants). Nowadays, it is rather associated with country with great ambitions, which try to influence world politicsShow MoreRelatedWalt Disney And The Disney Company Essay1236 Words   |  5 Pages1923 by animator Walt Disney and Roy O. Disney, the Walt Disney Company is an â€Å"American diversified multinational mass media and entertainment conglomerate†; whose media companies include the Disney Channel, ABC, ESPN, and AE. Furthermore, they receive revenue from their various theme parks and resorts located around the world, the sale of merchandise related to their various media projects, and their mergers and acquisitions. Notably with Pixar, Marvel, and LucasFilm Ltd. Walt Disney is currently ledRead MoreWalt Disney Company954 Words   |  4 PagesWalt Disney Company Angela Pursel University of Phoenix COM 530/ Communications for Accountants Brent Smith March 21, 2011 Walt Disney Company Walt Disney is a well-known name in today’s society. Walt Disney once stated, â€Å"You can dream, create, design and build the most wonderful place in the world but it requires people to make the dream a reality† (Sparks, 2007). Marty Sklar, Vice Chairman and principal creative executive for Walt Disney Imagineering was quoted as saying, â€Å"FromRead MoreDisney Of The Walt Disney Company753 Words   |  4 Pages As has been noted, Disney World is one of the biggest companies in the world. As long as we have this big company, we may have uncountable numbers. It is a huge brand and it has many fans. Even there are many advantages or disadvantages from having it, they still have their main goal, which is making profits. According to Disney’s corporate website, the mission of the Walt Disney Company is to be one of the world’s famous creators and producers of enjoyment and data. Utilizing our container ofRead MoreThe Walt Disney Company1001 Words   |  5 PagesThe Walt Disney Company Jessica Weber Communications for Accountants / COM/530 September 13, 2010 Deborah Elver, MBA, CPA The Walt Disney Company Walt Disney founded the Walt Disney Company in the late 1920s in order to provide families across America and around the world with quality entertainment for every member in the family. Disney created entertainment for families in several different ways. The first being their television programs, which include animated and live moviesRead MoreThe Walt Disney Company1848 Words   |  8 PagesThe Walt Disney Company (Disney). The third section will examine the similarities and differences found within a comparison of The Walt Disney Company’s financial statements and the financial statements discussed and demonstrated within the course textbook. This section will also contain an in-depth discussion of the financial statements’ dissimilarity and posit rationales for these differences. The fourth section will discuss debt load as an area of concern for potential investors in The Walt DisneyRead MoreWalt Disney Company1730 Words   |  7 PagesThe Walt Disney Company is a diversified international family entertainment and media enterprise business. They have five business segments which are media network, parks and resorts, studio entertainment, consumer products and interactive media. Disney Media Network consists of broadcast, cable, radio, publishing and digital businesses within the Disney/ABC Television Group and ESPN, Inc. Walt Disney Parks and Resorts is comprised of family oriented parks and resorts all around the world. TheyRead MoreWalt Disney Company1069 Words   |  5 PagesThe Walt Disney Company if there was an authoritarian leader it would affect group communication immensely because the employees need to be creative and because authoritarian leaders â€Å"make decisions, give the orders, and generally control all activities† (Beebe Masterson, 2009, P. 290) this does not allow creative communication. When a leader dictates techniques to a group it does not allow constructive communication, and ideal sharing, and this would not be good for The Walt Disney Company. InRead MoreThe Walt Disney Company1633 Words   |  7 Pagesapplied on the analysis of the ethical issue of the Walt Disney Company. The recommendations we believed that can help t o address the ethical problems are also included in this paper. Background of The Walt Disney Company The Walt Disney Company is a international entertainment and media enterprise. It has established for more than nine decades and developed from a cartoon studio in the 1920s to the global corporation today. The Walt Disney Company is consisted of five business segments which areRead MoreThe Walt Disney Company642 Words   |  3 Pagesentertainment and media, Disney has also been able to remain profitable for so long due to the company’s various strategies used to create value through diversification, expansion, and integration. Throughout Disney’s history, the company was always operated by key businesspeople that had a goal of maintaining the brand and remaining profitable as the largest multinational entertainment conglomerate in the world. Additionally, Walt and Roy Disney set the stage for future leaders of the company to achieve successRead MoreWalt Disney Company.857 Words   |  4 PagesWalt Disney Company is famed for its creativity, strong global brand, and u ncanny ability to take service and experience businesses to higher levels. In the early 1990s, then-CEO Michael Eisner looked to the fast-food industry as a way to draw additional attention to the Disney presence outside of its theme parks - its retail chain was highly successful and growing rapidly. A fast-food restaurant made sense from Eisner’s perspective since Disney’s theme parks had already mastered rapid, high-volume

Good Country Irony-Good Countr - 915 Words

Good Country People#8221; by Flannery O#8217;Connor is an excellent example of irony in literature. From beginning to end it has a steady procession of irony, much of it based on the title of the story: #8220;Good Country People.#8221; In the beginning of the story we meet Mrs. Freeman, wife of the hired hand. She and her husband have been working for Mrs. Hopewell for four years. #8220;The reason for her keeping them so long was that they were not trash. They were #8216;Good Country People,#8217;#8221; according to Mrs. Hopewell. Ironically one of the first things we learn about Mrs. Freeman is that her previous employer has called her #8220;the nosiest woman ever to walk the earth.#8221; Then, as the story progresses, we†¦show more content†¦Paradoxically Manley Pointer in a symbolic way has taken her shame away by taking her artificial leg, although he had no plans of doing her any good. True to the irony of his being #8220;Good Country People#8221; Manley Pointer has no intentions of helping Joy/Hulga deal with her remorse. Dorothy McFarland describes this irony in similar fashion in that #8220;Hulga surrenders to love in a scene in which her physical grotesqueness is not only emphasized but becomes the very means of love#8217;s expression and fulfillment. Though this scene of the Bible salesman removing Hulga#8217;s wooden leg is objectively ludicrous (and O#8217;Connor#8217;s handling of it is full of irony), Hulga herself is, for the first time, completely without irony#8221;(39). Although the character of Joy/Hulga at this point in the story may be completely without irony, the story itself is rich in irony from beginning to end. Particularly the phrase #8220;good country people#8221; has become increasingly ironic. Right down to the end of the story when, (speaking of that #8220;good country person#8221;, Manley Pointer) Mrs. Hopewell says, #8220;I guess the world would be better off if we all were that simple.#8221; Ironically as she speaks M anley Pointer is making off with her daughter Joy/hulga#8217;s wooden leg and her eyeglasses, after abandoning her in the loft of the old

Paradoxes of Culture and Globalization free essay sample

Have you ever told someone that you are not a â€Å"mind reader† and you need them to specifically state their needs or what they are wanting? Or the opposite situation where you were able to tell what a person was going to say even before they even said a word? These examples illustrate differences between low and high context communication styles. People have a dominate way they prefer to communicate and cultures define these styles. There are differences in the way high and low-context culture members behave and interact with each other. However, there are times and situations where an individual will flex their style based on the situation at hand. In the end, both styles can be an effective way to communicate in the proper situation or context. A low-context culture is one that is explicit in its communication, orally and in writing. These cultures tend to be dominant individualistic cultures such as white, Anglo-Saxon Americans and Germans. In these cultures there is a desire to be very clear about communicating what they mean to ensure that there is a common understanding with other parties. For example in a low context culture, successful project managers and the teams will be very clear with deadlines and deliverables, such as the 2 page summary report will be due on Tuesday at 1pm. A person that favors a low context culture will appreciate the clarity in goals and expectations. Societies that favor low context communication are also seen as monochronic. These people find comfort in doing one thing at a time, make time commitments, are accustomed to short-term relationships, and stick to plans. An example of a profession that tends to be low-context is engineering. There is a saying that many engineers can easily relate to: â€Å"A place for everything and everything in its place†. This saying implies a high need for organization. I have worked on assignments with several engineers that get easily frustrated when details of the project or product change mid-stream due to a shift in the marketplace or a customer request. The feedback that is given to me from a few of the engineers is that it is difficult to deliver a project on-time when things change. However, without the change, the project may not achieve its overall goal: to satisfy the customer’s need. This is a prime example of how low-context cultures prefer to be very specific. They favor very clear, specific, and fixed objectives. On the other hand, high context cultures communicate in an implicit manner where members understand the message without direct oral or written communication. Mexico and Japan are examples of high-context cultures. People in these cultures have a difficult time refusing a direct request or disagreeing with others in public. There is a heightened sense to not embarrass others or to be embarrassed in these cultures. These cultures also are more polychronic. People that are polychronic are flexible with time commitments, are easily distracted, tend to form deep and long relationships, and value relationships over deadlines. Working with high-context cultures can feel very difficult for low-context individuals that are not aware of the difference in styles. Based on my personal experience when dealing with a high-context cultures and individuals, I have had many challenges because I was not aware of the culture difference. The challenges developed because I was not aware that the group may have been avoiding difficult conversations. For example, I thought that I had agreement from others in a Mexican factory with clear deadlines and deliverables for a project. Only later to find out that they thought our agreement was more of a â€Å"target† or a guideline for them to work towards. Deadlines were often missed by weeks even with weekly meetings confirming deliverables and deadlines. Another example using a similar context that I have had is when asking a team member from China and Mexico a question such as â€Å"are we on-schedule or ahead of schedule† and getting a reply of â€Å"yes† because it’s difficult for them to reply with an answer they may feel with disappoint me if the project is behind schedule. This can prove to be detrimental to a project if it’s unclear the project is behind schedule. However, a great attribute of high-context teams is their willingness to be flexible. They can also leverage their strong relationships with others to get tasks accomplished effectively. Both high and low context cultures will change their style based on certain circumstances and situations. I have personally seen communication styles flexed in contract negotiations. Many contract negotiations that I have been involved in have a final written document that both parties can use to refer back to at later times to understand the original agreement. This document is very explicit in nature and has specifically defined terms and language. This is an example of a low-context form of communication that high context cultures use even if it may be more comfortable to go through the negotiations using more high-context communication and strategies such as talking through ideas and feeling the other party out using social environment situations. On the other hand, an example of low-context individuals using high context tactics may happen is when couples are dating. Very few emotions or expectations are communicated explicitly early on in the relationship but yet even low-context individuals can â€Å"read between the lines† about another person’s feelings or emotions during the courtship phase. Another example of high-context communication that can be used by low-context cultures is the use of silence. This can be a very powerful tactic to encourage others to say more than they might normally say to break the silence or if they are assuming you are waiting for more information before responding. Silence can be a negotiators’ best friend when used appropriately to gather more information from other side. The Japanese have been known to use silence or length of pauses to communicate messages such as disagreement or rejection of an offer. In summary, high and low context cultures can behave in very different, almost opposite, ways when communicating. However, each can and will use other others’ style in different situation. The key for effective communication is to understand the other’s contextual style and be ready to be flexible to change your style as needed. Both low and high-context styles can be used to communicate well and neither is better than the other.

Social Responsibility of International Business †MyAssignmenthelp.com

Question: Discuss about the Social Responsibility of International Business. Answer: Introduction: The e learning activities deals with explanation of several context of globalization and relies on importance of radical openness. Comparison and explanation of culture of Australia wit rest of nations has been discussed in the blogs. Furthermore, the factors that lead to riding wave of culture are also demonstrated along with developing cross cultural web designs. In second blog discussed, the corporate culture and the strategy adopted are discussed. Application of ideas gained by the discussion in the blogs is applied for selected organization that is Volkswagen. Globalization is regarded as the process by which functioning is initiated on global scale by organizations and other particular business leading to development of worldwide influence. Aspects of globalization include three different areas as provided by Friedman and there are many globalizing nations that involve 1400 to 1800. Multinational and corporations are involved in second era of globalization and this range from 1800 to 2000. Further, in their area of globalization, it was mentioned that world was flat that comprise of individual as well as groups that began globalizing after 2000 and they belong to dissimilar nationalities (Collings 2014). Furthermore, it was also mentioned that radical openness provided various significance. Change in climate in this particular segment is particular less than global priorities. Alterations in climate are responsible for influencing million people as per the report. Some of other issues associated with globalizing area are financial steadin ess, inadequate facilities concerning education, conflict, corruption, migration, prevailing trade barriers and malnutrition (Pawlowski and Bick 2015). Another e learning activity discusses about intercultural management that enables people to gain better understating using the Hofstede model that is a scientific and practical based tool for intercultural management. It can be observed that there is a vast difference between business cultures of one nation as compared to other nations. Particularism and universalism are considered as two separate cultural values (Del Giudic and Maggioni 2014). It is disclosed by conducting detailed study on Australian culture that the culture involves many aspect such as respect, religion, association, secular government and freedom of speech. Some other values in culture of Australia also involve treating people with equality and there should be equality in terms of opportunity provided to both men and women regardless of their religion, ethnic background and race. Therefore, it can be said that the multinational companies and cultural diversity are being affected by way of globalization. Furthermo re, this era of globalization helps in getting proper exploitation of workforce, promoting the consumer culture that helps in adding values to society (Botha et al. 2014). Riding cultural waves: Variations in culture can be explained by gaining experiencing and utilizing knowledge about background of culture. Introduction of diversity in the corporations is also reflected by the way several opportunities are seized (Attfield 2015). Managers of multinational companies are provided with assistance using intercultural management that helps them in business issues along with the dilemma in their culture values. The world can be associated with utilizing the overall influence of internet. It is so because the search engines are optimized by using the considerable amount of current trends. The way of processing information is particularly influenced by culture along with addressing the diversity among culture. The overall operational activities of business are influenced by culture and there can be proper generation of the match between corporate strategies and culture with the help of their leaders. Outcomes can be attained within organizations as anticipated by leaders by transforming the culture of corporate (Kolk 2016). In this particular section, the application of culture is done in the selected organization that is Volkswagen. The adoption of corporate culture by Volkswagen helps in generating corporate culture and their used strategies. There are different dimensions that are used by organization and their descriptions are as follows: Emphasizing on detail works- While carrying out daily functions within organization, workers are required to maintain discipline and they are motivated to be concerned about their work. Risk taking and creation of innovation- Management of organization has assumed high level of risks and encourages innovation by recalling more than 10 million vehicles. Aggression- The aim of Volkswagen is to attain high level of competitive advantage and attempts to deliver best product in market in an aggressive way. Team work- There is recognition provided to all workers and they are mainly focused on generating team work. Stability- The capital investment undertaken by organization is at stake and they recalled the investment made in creation of highly designed automobiles. People orientation- The higher level of priority is maintained by management of organization in their staff members. At various states of work, worker working in organization are provided due credit. Result orientation- There is no hesitation of part of management of organization to recall their own launched vehicles and they have the ambition of launching best product in automobile market (Ferreira 2014). Conclusion: Era of globalization and radical openness that helps in providing explanation about the variations is culture in explained in the first blog. Incorporating the study on intercultural management has assisted in comparing the culture of Australian with rest of nations. Wave of culture was understood by explanation of this fundamental step. Explanation concerning corporate culture and their strategies are explained the blogs discussed above. The corporate culture of Volkswagen was easier to explaining by understanding the details of corporate culture and its related strategies across multinational organization. Furthermore, understanding of cultural web and different corporate environment has been understood by in depth explanations of strategies and corporate culture in the era of globalization. Reference: Attfield, R., 2015. Ethics of the global environment. Edinburgh University Press. Botha, A., Kourie, D. and Snyman, R., 2014. Coping with continuous change in the business environment: Knowledge management and knowledge management technology. Elsevier. Collings, D.G., 2014. Integrating global mobility and global talent management: Exploring the challenges and strategic opportunities. Journal of World Business, 49(2), pp.253-261. Del Giudice, M. and Maggioni, V., 2014. Managerial practices and operative directions of knowledge management within inter-firm networks: a global view. Journal of Knowledge Management, 18(5), pp.841-846. Ferreira Rebelo, M., Santos, G. and Silva, R., 2014. A generic model for integration of quality, environment and safety management systems. The TQM Journal, 26(2), pp.143-159 Kinicki, A., Williams, B.K., Scott-Ladd, B. and Perry, M., 2014. Management: A practical introduction. McGraw-Hill Education Australia. Kolk, A., 2016. The social responsibility of international business: From ethics and the environment to CSR and sustainable development. Journal of World Business, 51(1), pp.23-34. Pawlowski, J.M. and Bick, M., 2015. The global knowledge management framework: Towards a theory for knowledge management in globally distributed settings. Lead. Issues Knowl. Manag. Vol. Two, 2, p.134.

A Steady Rain Essay Example

A Steady Rain Essay Example A Steady Rain Essay A Steady Rain Essay It’s your typical bull film. findable on the local channels. Two police officers claim to utilize their power for the good of the people. but happen out how much easier it is to take affairs into their ain custodies. Although we all can acquire this on our telecasting for free. manager Tazewell Thompson takes Keith Huff’s A Steady Rain and turns it into something deserving paying for. or did he? The set is wholly simple ; as a affair of fact I must state it is really uncreative. There are two seats in the forepart and several are lined up in the back devising two individual rows. In the far back and sides of the phase. there are blinds with clefts in it as if people have been peeping through them. No art work. non even a java tabular array. merely chairs and blinds surrounded the phase. It took a piece but it hit me. it is an question room. Now. the lone thing I predict coming is be a waste of difficult earn money and angry people in the audience inquiring for a refund. But when the two histrions came out and started to speak to the audience as if we were a portion of the act. it startled me and caught my attending. I’m truly in for the dark of my life and if you were in my places. you’ll be to. This is decidedly non your typical drama ; trueness. friendly relationship. and lives are at interest. Huff wants us to understand that it does non count how long or how close you are with person because in a disconnected 2nd they can bewray you. This drama did non supply a ocular for less originative heads like myself. There was so much speaking. storytelling. and current conversations. that I found myself lost through a twosome of scenes such as the one where the random Vietnam male child shows up so gets eaten by some cannibalism. Good thing for Denny’s ( Aaron Roman Weiner ) aggressive voice which ever brought my attending back to the drama. What’s non to love about Denny? He is an alcoholic racialist Italian who takes the jurisprudence into his ain custodies go forthing his kindergarten best friend. Joey ( Kyle Fabel ) . to cover for him. Joey seems like the nice loyal wise cat who you would presume has his life together. but in all it is merely an image. Joey seemingly has to populate under Denny’s roof because he can non command his spirits cravings. Denny believes that Joey’s craving is the ground he has yet to hold the most valuable thing in life. a household. Because Denny already has what Joey wants. he uses it against him by invariably reminding him who has what and who demands who which leads Joey to secretly wants to populate the successful life of Denny. Denny’s coarse ways makes him look like he was the chief character and as if the universe evolve around him. He takes scriptural quotation marks and twists the words around to back up his loony and in his ain sentiment. logical thoughts. It’s every adult male for himself and f–k your neighbour as you expect your neighbour to f–k unto you ( Huff 48 ) . His harsh words are so dramatic that it leaves the audience in suspense softly waiting for his following action. While Denny seems to be the one in charge. Joey on the other manus. lurchs over a twosome of words. He tries to calculate out what would be the best way for him and Denny. He shows his trueness to his spouse in offense by ever lodging about and maintaining his oral cavity shut when it comes to the other constabulary officers. It is non ever easy for Joey to cover up for Denny who has a peculiar attitude. He says that he is a household adult male and household comes foremost. However. he goes around kiping with a cocotte. which in return creates conflict with the procurers. his occupation. and the safety of his household. Not even Saint Joey could salvage Denny from this state of affairs because now both of their occupations are at interest. Denny will shortly larn that all of his actions have effects in which he is nowhere nigh prepared for. Are all his prevarications and his treachery of the household he claims to protect worth it? Since Joey is populating in Denny’s shadow. he believes that he is the 1 who should be taking attention of the household. His trueness for Denny shortly dies when he finds the perfect chance to hold the household he’s been hankering for. Joey is now talking up for himself by stating Connie. Denny’s married woman. all of Denny’s soil. Joey even starts doing moves on his best friend’s. since kindergarten. married woman and is doing future programs with his new household. Denny was right. it is every adult male for themselves. In this drama. the two characters have their ain alone personalities. but as the drama progresses there is a batch of function and power shift that occurs during the showery scene. In Thomas Foster’s. Its More Than Just Rain or Snow. he shows the ground for why during the whole drama it is raining. Foster says that rain sets the tone and it could intend possible danger is on its manner or is already happening. Throughout the drama we can see devastation amongst friendly relationship and when the drama ends. the rain ends as if all the problem has been washed off. Foster says. So if you want a character to cleansed. symbolically. allow him walk through the rain to acquire somewhere ( Foster 77 ) . It is fascinated to see the turn within each character and to detect how each of them develops. By making this. Keith Huff displays trueness and friendly relationship. but slams you with treachery. Huff wants us to take a expression at the people who we are closest with because at any given minute they can and there is a great opportunity that they will bewray you. With all the struggles seen in the drama. merely one of the brothers will hold their happy stoping. It’s a shocking turn that I did non even see coming. It’s worth the money spent.

Free Essays on How The Music Of The 60’s Influenced The Differences And Beliefs Between The Older And Younger Generation

â€Å"How the music of the 60’s influenced the differences and beliefs between the older and younger generation† During the Fifties, popular music was divided prominently along class and race lines. There were hardly any African Americans on the popular music scene. Popular music was thought to be very middle-class; the upper-classes were confined to opera and classical music. In the Sixties, however, those lines were blurred and a new one became more pronounced; one that divided society by age. This division caused two ‘sides’ to the opposition. The older generation, the "consensus era" of the 1950s, as John Davidson, author of Nation of Nations described them, "[the consensus era]†¦embraced the material benefits of prosperity as evidence of virtue of ‘the American way.’ And they opposed the spread of communism abroad†¦Ethnic lifestyles were less pronounced †¦ Class distinctions were more pronounced." The younger generation, those of the "counterculture," as opposed to the "consensus era," embraced anti-commercialism, sexual freedom, drugs, and genera lly revolted against the conventions of society and politics as usual. Thus the society was divided, and this partition shone through in the music. Some musicians in the 1960s tried to unite the age-divided country, or at least tried to make those who opposed the counterculture movement understand it, but their songs ended up widening the rift even further. Some artists even went so far as to accuse the older generation through their lyrics. Whatever the intentions of the artist, music acted more as a social divisor then anything else during the 1960s. Due to the consensus era’s fear of communism, people like Joseph McCarthy were able to gain control in the Fifties. McCarthy gained control during the Cold War, accusing anyone and everyone of being a communist menace. The government reacted by trying to counter McCarthy with communist investigation... Free Essays on How The Music Of The 60’s Influenced The Differences And Beliefs Between The Older And Younger Generation Free Essays on How The Music Of The 60’s Influenced The Differences And Beliefs Between The Older And Younger Generation â€Å"How the music of the 60’s influenced the differences and beliefs between the older and younger generation† During the Fifties, popular music was divided prominently along class and race lines. There were hardly any African Americans on the popular music scene. Popular music was thought to be very middle-class; the upper-classes were confined to opera and classical music. In the Sixties, however, those lines were blurred and a new one became more pronounced; one that divided society by age. This division caused two ‘sides’ to the opposition. The older generation, the "consensus era" of the 1950s, as John Davidson, author of Nation of Nations described them, "[the consensus era]†¦embraced the material benefits of prosperity as evidence of virtue of ‘the American way.’ And they opposed the spread of communism abroad†¦Ethnic lifestyles were less pronounced †¦ Class distinctions were more pronounced." The younger generation, those of the "counterculture," as opposed to the "consensus era," embraced anti-commercialism, sexual freedom, drugs, and genera lly revolted against the conventions of society and politics as usual. Thus the society was divided, and this partition shone through in the music. Some musicians in the 1960s tried to unite the age-divided country, or at least tried to make those who opposed the counterculture movement understand it, but their songs ended up widening the rift even further. Some artists even went so far as to accuse the older generation through their lyrics. Whatever the intentions of the artist, music acted more as a social divisor then anything else during the 1960s. Due to the consensus era’s fear of communism, people like Joseph McCarthy were able to gain control in the Fifties. McCarthy gained control during the Cold War, accusing anyone and everyone of being a communist menace. The government reacted by trying to counter McCarthy with communist investigation...

History Discussion Essay Example | Topics and Well Written Essays - 500 words

History Discussion - Essay Example He made the decision to travel to the USA because he knew he could get some kind of job be it small or daily wages type. This kind of attitude from the immigrants endangered the natives of the country. Immigrants had determination and fire in their bellies to establish themselves anyhow. For that, they were willing to even sleep on streets, but they wanted to improve their economic situation. This attitude made them a more willing labor. This also created issues for the natives of USA as they could not get higher wages and in most cases, they also lost jobs. The reason being the immigrants were willing to work in much lesser wages and at the same time, they were okay with whatever facilities were being provided to them and had no whims and fancies. I myself asked for a raise in salary and was told that if I wanted I could easily leave the job because the company could hire two immigrant accountants in my place. Immigrants were making the job situation worse and were also creating the unhygienic environment as can be read in the book by Madison Grant, in which he talks about racial hygiene. It was important that such a law by the government be passed so that the natives could get their rights. The law will help us in establishing better economic situation. The people who were involved in the passing of the law felt that if immigration was not curtailed then Americans will lose their superiority as well as individuality. Their culture will be merged and will lose the uniqueness.

Battle οf Leyte Gulf Essay Example | Topics and Well Written Essays - 1250 words

Battle ÃŽ ¿f Leyte Gulf - Essay Example The Japanese lost four carriers, three battle ships, six cruisers, together with up to 10000 sailors and number f trained pilots19. The main objective to capture this island was to have an advanced base for the final assault on southern Japan. The American Army and Marines landed at Okinawa on April 1, 1945. The Japanese opened a furious aerial counterattack, which included more than 350 Kamikaze attacks against U.S. ships and ground forces. Consequently, on April 8, 1945 the Allied Air Force began a campaign to destroy the Kamikaze bases in Japan. (Westphal Jr 267-268) However, the enemy attack continued in its intensity and by June 22, about 1,900 suicide planes had struck against Allied forces at Okinawa, sinking 25 ships. All the Kamikaze attack caused extraordinary Allied casualties. The Japanese did not have enough resources left for suicidal attack at the Okinawa bridgehead. The Japanese lost 7800 ac against 763 f allies in Leyte operation20. The good coordination f the joint forces as well as the combined forces was very critical to the allied victory. This could be possible because f the good command and control structure under the able leadership f Gen Macarthur. (Coles 576-577) The Strategic air offensive against Japan by B-29 had been going on for months. The Boeing B-29 Superfortress had been introduced into service in 1944. A successor f B-17, it had a much greater range and payload and a pressurized cabin that allowed it to fly over 30,000 feet. It was heavily armed with remote controlled gun. The new Twentieth Bomber Command was shifted from China and based in the Marianas. Attacks on Japan began on June 14, 194521. Initially the B-29s used to attack the Japanese cities by dropping incendiary bombs. After four month f saturation bombing, Japan had hardly any target left to attack except Hiroshima and Nagasaki22. The U.S political leaders wanted Japan's unconditional surrender. But Japanese had been asking for preservation f monarchy. On 26 July 1945, the western powers issued a final warning and surrender demand to Japan. U.S leadership agreed that if the Japanese refused to accept the unconditional surrender the Atomic Bomb must be used. The Atom Bomb Attack. On 25 July 1945, the Strategic Air Command in the Pacific was ordered to launch the atomic attacks any time after 3rd August. One f the scientists f nuclear weapon test committee, Stimson opined that, the atom bomb should be used in a surprise attack on an important war installation surrounded by housing. A specially trained B-29 group, with planes modified to carry the atom bomb, was based on Tinian. On the morning f August 6, a B-29 dropped a uranium bomb on Hiroshima with a power equivalent to 14,000 tons f TNT. On 09 July 1945, another B-29, being unable to hit Kokura, its primary target, dropped a plutonium bomb on Nagasaki. The Americans would have had a third atomic attack by August 15, but on August 10, President Truman ruled that no more bombs be used until further notice. On August 15, Japan announced its surrender. But final

A Road to Life Movie Summary Essay Example | Topics and Well Written Essays - 1500 words

A Road to Life Movie Summary - Essay Example The movie concentrates upon the activities of the orphan children, who are kept and looked after with proper care and concern in a rehabilitation camp. The movie shows that the camp commission provides them with comforts and trains them to learn various technical skills under an affectionate, nurturing and congenial environment, which is helpful for the socialization of the orphan boys; as a result a large number of boys learn how to behave like civilized persons while interacting with other members of society. Nevertheless, two of the boys keep on deviating from the rules and regulations, and commit the crimes, which create much disturbance and annoyance in the locality. It clearly demonstrates the bitter fact that there certainly exist some people in every society, which have natural inclination towards committing crimes.Since it was the age of black and white films, the director has sought support from shades, shadows and dark colors. For instance, the evening and night scenes of the camp life have been supported with the same techniques. Moreover, being the first sound film, the director has also applied the written words on the screen in order to demonstrate various areas and situations going to be displayed in the movie. The words appear on the screen in order to guide the audience in respect of the location, where the specific part of movie is being established. In addition, close and remote camera skills can also be witnessed in order to show distance between different characters. and objects and places as well. Establishing shot technique has been exercised in Zighan’s catching the shoes stolen by the deviant boy at the railway station. In addition, close up technique has been applied in order to reveal the face expressions and body language of the characters. The film takes the audience from one place to the other through the wonderful application of cross-cuts technique. For instance, the scene showing the main characters standing and wanderin g at the railway st

Brian Duffy | Photographer Biography

Brian Duffy | Photographer Biography Brian Duffy was born in 1933 to Irish immigrant parents in London, England. His household was highly politicized because his father was a republican and had done time as an IRA man. His mother was from Dublin, Ireland which inevitably caused further friction in the household. Both of his parents were strict Catholics and Duffy was brought up in a typical working class family. As a child, he was a self- confessed rogue, particularly when his father left to fight in World War II. Free from parental control, Duffy and his friends roamed the streets of London, acting like little thugs and having a great time. He remembers the American soldiers everywhere, their swearing, and the exciting magazines that they read. He had little time for education. However, in the first of the many unlikely events that color Duffys life, at the age of twelve he was enrolled at an early version of a progressive school in South Kensington run by the London County Council. It was staffed by injured ex-service men and aimed to introduce problem children to the arts. Duffy was taken to art galleries, the opera, the ballet, museums, and was immediately admitted. A few years later in 1950, Duffy went for an interview at Central Saint Martins in the Fields to study painting. He got in easily. The surroundings into which he was thrown into was instantly appealing to him. His fellow students had long hair, anarchic tendencies, intense politics, and a passion for art. Although he did not know it at the time, it was a significant moment for British Art. Duffy mixed with Frank Auerbach, Leon Kossof, Joe Tilson, and Len Deighton. Deighton became a lifelong friend. During his foundation year he also learned a healthy appreciation for what was called artspeak. His new friends spoke an articulate language that in theory referenced art history, critical theory, and sought to legitimize what they did in their studios. While much of this was no doubt suspicious, it taught Duffy an important truth: sounding like an artist was half the battle in becoming one. This had a healthy impact on Duffys intellectual education as he sought to train himself as an intellectual. It took many years for Duffy to discover that photography was going to be the best outlet for his newly found creative urges. He spent the majority of his three years at Saint Martins studying fashion design which eventually gave him an edge as a fashion photographer. After college Duffy went in and out of several jobs in the fashion business, including working for Princess Margarets designer, Victor Steibel, and producing fashion drawings for Harpers Bazaar. He learned the business and the process by meeting the right people. He also began dabbling with photography. Duffy went through early photographic apprenticeships with a variety of commercial operations. He spent a short time with a photography company called Cosmopolitan Artists where he learned pretty much nothing from men there who didnt know what they were doing themselves. One of them was a young Ken Russell. Duffy enjoyed more success at Artist Partners, an illustration firm, where he worked with Adrian Flowers to photograph products and scenarios for the company and then copy and turn into advertisements. Unlike Terence Donovan and David Bailey, Duffy was turned down for a job by the fashion photographer John French whose studio had become the major training ground for young photographers in London at the time. With Duffys skill, ambition, and sheer nerve, by 1957 he had secured himself a contract with Vogue after engaging the interest of the magazines art director, John Parsons. Charged at first with photographing everything and anything, Duffy found himself in the creative environment of Vogue Studios where he encountered some of the great photographers of the age. He worked closely with models Jennifer Hocking, Pauline Stone, Joy Weston and Jean Shrimpton. At this time, Duffy also began mixing regularly with David Bailey and Terence Donovan who were following similar career paths. In fact, it was he who introduced Bailey to Shrimpton, and they went on to become one of most famous celebrity couples of the 1960s. Much has been written on the impact that the three young men had on Vogue. Also with photography and Londons growing creative scene, particularly the work and lifestyle of David Bailey. However, it was Duffy who in fact led the way. The three redefined the role of the photographer and became as well known as the actors, models, musicians, and members of royalty that they photographed. They also played a major part in developing the 1960s fashion aesthetic, sexualizing the human body, and capturing through photography the wider concerns of their generation. Duffy, Donovan, and Bailey were thought of as a unit of three renegade, working class photographers tearing up a corrupt industry with little regard for the rules of the old guard. Norman Parkinson referred to them as The Black Trinity, while Cecil Beaton, in his 1973 book The Magic Image, remembered them as the terrible three. Duffy himself said at the time, Before 1960 a fashion photographer was tall, thin and camp. But we three are different: short, fat and heterosexual (Brian Duffy). Duffy eventually left photography because the lifestyle was making him unhealthy, but also because he began to dislike the highly commercial, cut throat advertising world that he inhabited. His commercial work of the 1970s is of a high standard and is more distinctive than that of Donovan and Bailey, who found themselves following the fashion rather than dictating it. One can detect that the once exciting world of photography had become routine for Duffy. Perhaps as a result of this, Duffys personal work from that period stands out in particular, and forms one of the most important and interesting bodies of work in his archive. Rooted in the modernist aesthetics of Americans Paul Strand, Robert Frank and Walker Evans, Duffy experimented at length with finding the beauty in the intellectual process of photography. The pictures from this period are an investigation into the mysteries of photography, an attempt to shock the viewer into appreciating something that they would normally fin d boring. He was also trying to understand the impact of black and white, how taking color away from an everyday scene can add to it and give it additional resonance and power. Most of all though, they are the polar opposite of the glossy, color photographs that his clients demanded. By 1979, Duffy had had enough of photography altogether and made that fateful trip into his studio back yard. Moving on to my impressions and opinions about his work. I am not an expert in any way with photography and being able to see all of the intricate details associated with a photograph. I do not have much experience taking photographs myself. I will do my best as to give my best insights into his photographs. The first photo of Duffys that I found was a photo of a man and woman in a car. They appear to be a couple on a normal road anyone would be using. The car is stationary. The man is looking up in the air while the woman is holding what looks like a scarf over her head. I cannot tell what kind of car it is that they are in. When I first saw this photo I got the impression that the man is almost annoyed with her behavior. To me he has a look on his face that this is something she does a lot. The photo is in black and white which I think adds to the uniqueness of his photos. The next photo that I found of his that I like is a photo of a public area with a woman and man and a lot of pigeons. I like this photo because it brings me back to a time when I was younger and able to travel through Europe with family. I remember these public places in Europe having a lot of pigeons because people fed them. This photo brings out some childhood memories for me. It is another black and white photo. I think that the woman in the white dress was staged there and she is posing. I honestly think that the man in it was just a guy passing by and happened to be in the photo. He just has that look about him, compared to her. Following along, I especially like this next photo. I like the symmetry of it with the woman posing is lined up with the building behind her. In this photo I think that she is the only one posing for the photo. Everyone else in it are just regular people who happened to be in the scene. She seems to be expressing her openness to the situation and to life in general. Her arms are open saying to open yourself up to things. The next photo is finally a color picture by Duffy. I do not know who the man is in the picture. I like the effects done in this photo. You can see a time lapse effect in this photo where you can see three different hands as the man in the photo was throwing sand. This man seems to be in a desolate area. All you can see is the sand in the background. To me this photo is saying that you are not alone. Even in this desolate area you can still run into another person. The final photo of Duffys that I am going to discuss is a color photo with what appears to be an average woman. She is holding up a newspaper that is covering some of her face. She appears to be surprised by something in the newspaper. To me this photo is saying that surprises can be found in any place in life. To conclude, I was very interested in the life of Brian Duffy. As someone who lived in England for five years I wanted to do a photographer from that country. He lived an important life in the realm of photography. To be called the man who shot the sixties you had to have had a major impact. To be able to have that sort of impact for a whole decade is quite amazing. Bibliography Brian Duffy. The Telegraph. Telegraph Media Group, n.d. Web. 09 Dec. 2016. Brian Duffy The Man Who Shot The Sixties. C41. N.p., 17 Feb. 2013. Web. 09 Dec. 2016. Brian Duffy. Brian Duffy Photographer Bio. N.p., n.d. Web. 09 Dec. 2016. DUFFY: The Man Who Shot the Sixties. Dir. Linda Brusasco. Crackit Productions, 2010. DUFFY: The Man Who Shot the Sixties. YouTube, 13 Jan. 2010. Web. 9 Dec. 2016Â  

The Lottery Essay -- essays research papers

When you hear the word lottery, you probably think of winning a large sum of money before being stoned to death. " The Lottery" by Shirley Jackson brings this horrible idea to life. While the overall mood of the story depicts a typical day in a small rural town, through great use of imagery and irony, one is set up for an unusual ending. Shirley Jackson uses the element of surprise. The way of the story ends is unlike anyone could predict. The main object of The Lottery is the action of the lottery itself and perhaps the slips of paper. The actions that make the story are all connected to the preparation for, drawing of, and consequences of the lottery. Mr. Summers treats the lottery with cold precision as if this duty was as normal as all the other duties he performs for the town. The Townspeople respect the lottery and actually appear to fear it ever so slightly. Mrs. Hutchinson when faced with the possibility of winning the drawing panics and tries everything she can think of to decrease her chance of winning or avoiding it altogether. Mrs. Hutchinson is the main female character of the story and is probably the strongest example of a weak, powerless, scared woman in all the stories we reviewed. She is the last to show for the drawing, she disputes the results of both drawings once completed, and she makes every attempt to lower her chance of winning by drawing her married daughters into her families drawing. Mrs. Hutchinson sho...

The Similarities between the books Brave New World and Logan’s Run

In a dystopian society, one is not limited to the sum of displeasure and lies that might transpire. The lines between dystopian and anti-utopian societies are similar in contrast, but offer a wide array of absent pleasure for the citizens of the totalarianistic state. Brave New World, a brainwashed utopia, written by Aldous Huxley, introduced the first suggestions of human cloning in literature. Thinking about the class ranks that the â€Å"embryos† are classified into, you are literally born into either the lower classes or upper classes; contrasting Logan’s Run.In the movie, the society presents themselves in different colors. It’s not that the women wear one color and the men wear another, but instead based upon their age. The different colors of their wardrobe put forward an insight into anyone that they might converse with. It seems a little bizarre, don’t you think? But very logical. To sustain population control in Logan’s Run, the process ve iled as â€Å"renewal†, masks the true reason for the so called â€Å"carousel†. When the citizens in Logan’s Run reach the age of 30, they are basically done, meaning they are sentenced to death.But in the minds of the rebellious ones that are next up for â€Å"renewal†, they take their chances and run. You know their considered a runner because the red dot on their hands will lose their color, and when their ready to be renewed there’s no longer life, so the red will start blinking. This enjoyed process by the other citizens watching isn’t so tasteful for anyone humane or sane. When compared to our society throughout the world, China has a high policy on child restrictions. The law states they are limited to the one child policy.So with the ever growing population of China, there’s certain ways to try and slow down the growing rate of humanity; similar to Logan’s Run. In both Brave New World, and Logan’s Run, one thing is apparent. The futuristic society’s role in sexual relations. It’s a â€Å"no strings attached† kind of constructional, sexual pleasure. The way Logan used the technology to choose women he wanted for the night, was disgusting to the common person; but in all actuality, it was acceptable and encouraged in their civilization. When Logan 5 is selecting his pray he comes acrossJessica 6 in which her rejection to his offer, makes him feel allured. This is because of their conditioning, intercourse is practiced and performed so much, that there’s no rejections, it’s as if their playing a Simon Says game. Same case in Brave New World, there’s no repercussions to their actions! I believe that’s the alarming red flag. Any woman in our society to be unprotected meaning, no way to prevent pregnancy, then your cruising to become a mother. But in both sex pleasured worlds, they know nothing bad is going to happen after their one night stand, s o they continue on their ongoing activities.The inevitable fate of both worlds has its bad sides and okay sides, for us outsiders we can only image how much harm is going on. But both Brave New World and Logan’s Run illustrate a society striving for ultimate efficiency, and ultimate pleasure. There is so called life outside of both considered â€Å"utopias†. Not suited for the non-rebellious intellectuals. The conscience minds who question the rule of authority and the ways of the society are gaining new ground in discovering the outside world. There’s ways around everything.But for some, living in the dystopian setting of futuristic, test tube lives can alter you true, humanly instincts. One living in lies, won’t or can’t be acceptable to the ways of life on the outside, it may take time or just never happen. Good example: Plato’s Allegory of the Cave. I know we all knows the story, but the societies in both: Brave New World and Loganâ€⠄¢s Run complement each other, suggesting new, alien ideas, thought of by obviously more than one man. The boundaries are endless in according to dystopian and utopian works of literature, leaving one to think†¦. What kind of society are we living in?

Definition of Portmanteau Words in English

Definition of Portmanteau Words in English A portmanteau word is a word formed by merging the sounds and meanings of two or more other words. More formally known as a blend. The term portmanteau word  was coined by English writer Lewis Carroll in Through the Looking-Glass, and What Alice Found There (1871). Later, in the preface to his nonsense poem  The Hunting of the Snark (1876), Carroll offered this explanation of Humpty-Dumptys theory of two meanings packed into one word like a portmanteau: [T]ake the two words fuming and furious. Make up your mind that you will say both words, but leave it unsettled which you will say first. Now open your mouth and speak. If your thoughts incline ever so little towards fuming, you will say fuming-furious; if they turn, by even a hairs breadth, towards furious, you will say furious-fuming; but if you have the rarest of gifts, a perfectly balanced mind, you will say frumious. Examples and Observations: Brangelina (Brad Pitt Angelina Jolie)bromance (brother romance)Cronutâ„ ¢ (croissant doughnut)dramedy (drama comedy)Frankenfood (Frankenstein food)infomercial (information commercial)motel (motor hotel)netiquette (net etiquette)Oxbridge (Oxford Cambridge)pixel (pic element)quasar (quasi-stellar star)sexpert (sex expert)sexting (sex texting)smog (smoke fog)splatter (splash spatter)statusphere (status atmosphere)Tanzania (Tanganyika Zanzibar)telethon (television marathon)Viagravation (Viagra aggravation)A word formed by fusing elements of two other words, such as Lewis Carrolls slithy from slimy and lithe. He called such forms portmanteau words, because they were like a two-part portmanteau bag. Blending is related to abbreviation, derivation, and compounding, but distinct from them all.(Tom McArthur, Blend. The Oxford Companion to the English Language. Oxford University Press, 1992) The Sound Bites of Modern English [D]ancercise, simulcast, Frappuccino  -   they wear their meanings on their shortened sleeves. Portmanteau words are the sound bites of modern English, calculated to catch on the first time people hear them.(Geoffrey Nunberg, The Way We Talk Now. Houghton Mifflin, 2001)Smirting happens when two people, smoking outside, fall to flirting, and discover that they have more in common than simply nicotine. In Ireland, where the term originated after the ban in 2004, there is even evidence of non-smokers joining the smoky throng outside because the atmosphere there is more flirtatious.Smirting is a portmanteau word, formed by packing parts of two words together to create another, combining the sense of each.(Ben Macintyre, Ben Macintyre Celebrates the Portmanteau. The Times, May 2, 2008) Portmanteau Survivors:Dumbfound, Flabbergasted, Gerrymander Portmanteau words are frequently more whimsical than useful and dont survive, but many exist. ...  Dumbfound, from dumb and confound, was put together in the 17th century. Flabbergasted, one of the more contrived, is apparently an 18th-century blend of flabby and aghast. Gerrymander combines the name of Governor Elbridge Gerry and salamander, referring to the shape of a redistricted Massachusetts county. Anecdotage, adding the implication of dotage to anecdote, and Clifton Fadimans hullabalunacy from hullabaloo and lunacy, are clever enough to deserve survival.(Robert Gorrell, Watch Your Language!: Mother Tongue and Her Wayward Children. University of Nevada Press, 1994) Portmanteau Games Two games can be played with portmanteau words. In the first game, one player thinks of a portmanteau word and asks the next player to say which words are blended to create it. In the second game, players try to make up new, humorous portmanteau words and give their definitions. Thus you might blend the words hen and endurance to make hendurance, meaning the patience of a hen trying to hatch out an egg. Or you could blend the name of the dog Rin-tin-tin (who starred in films) and the word tintinnabulation to get Rin-tin-tintinnabulation: a very loud ringing of bells.(Tony Augarde, The Oxford A to Z of Word Games. Oxford University Press,1994) The Lighter Side of Portmanteau Words So a blog is a web log? Is there an apostrophe, or do you guys not even have the strength for that? You’re just going to jam two words together?(Stephen Colbert, The Colbert Report, Feb. 2006)In her first tweet, [Sarah] Palin didnt write speak out; she used another term  -   refudiate. A few minutes later, the Tweet was rewritten with refudiate  -   which is not actually a word -   removed,  replaced by refute. ...The word caught someones attention, because a few hours later Palin refused to refute refudiate, she tweeted that shes just following in Shakespeares footsteps.Refudiate, misunderestimate, wee-weed up. English is a living language. Shakespeare liked to coin new words too. Got to celebrate it!(Carolyn Kellogg, Wherefore Art Thou, Refudiate? Sarah Palin as Shakespeare. Los Angeles Times, July 19, 2010) Pronunciation: port-MAN-tow Also Known As: blend

How to Avoid Bias in Your Writing

How to Avoid Bias in Your Writing How to Avoid Bias in Your Writing How to Avoid Bias in Your Writing By Mark Nichol Gender and ability bias in language doesn’t register for many people, but that’s often because many of them do not belong to the classes who have been subjected to the bias. For example, many writers persist in referring to our species, collectively, as man or mankind, even though several reasonable alternatives exist: the human race, humankind, and humanity. Most (though not all) are men. â€Å"Get over it† is a common counterargument to the assertion that because half of mankind is womankind, a gender-neutral alternative is more sensitive to that fact; man and mankind, the reasoning goes, have sufficed for most of recorded human history sorry, I mean â€Å"man history† and everybody knows it refers not just to the breadwinner, the man of the house, the king of the castle but also to the weaker sex, the little woman, the housewife. Get my drift? Get over it, indeed. Man up, and join the human race. One justification for opposing gender-neutral language is that it can be so cumbersome. Why convolutedly change he, as a generic term, to â€Å"he or she,† or his to â€Å"his or her†? We all know he or his can refer to a man or a woman, and English lacks an inclusive pronoun. (Except that it doesn’t but I’ll get to that in a moment.) Yes, repetitious use of â€Å"he or she† or â€Å"his or her† is ridiculous, but it’s easy to mix it up with it, the magical indeterminate pronoun, or to alternate between he and she or his and her in successive anecdotes, or to pluralize a reference and use they in place of a specific pronoun. Or gasp! you can replace â€Å"he or she† with they. Kill the klaxon, switch off the warning lights, and think about it: They has been long used as a singular pronoun as well as a plural one. But not everybody agrees, so be prepared for pushback if you employ this solution. References to physical disabilities are even more fraught with risks to sensitivity. Such constructions as â€Å"confined to a wheelchair† identify people by their limitations, which is discriminatory. It’s more respectful to refer to someone who â€Å"uses a wheelchair.† What about, simply, â€Å"wheelchair users,† or â€Å"blind people,† or â€Å"deaf children†? These phrases violate what’s known as the people-first philosophy, which holds that any reference to a person should emphasize the person, not their disability. So, refer to â€Å"Smith, who uses a wheelchair,† â€Å"people who are blind† or â€Å"people with visual impairments,† and â€Å"children who are deaf† or â€Å"children who are hearing impaired.† And it should go without saying that references to a disability are extraneous unless it is relevant to the discussion. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:Comparative Forms of Adjectives15 Words for Household Rooms, and Their Synonyms48 Writing Prompts for Middle School Kids

See instruction Essay Example | Topics and Well Written Essays - 1250 words - 1

See instruction - Essay Example e following departments: Coastal Retrofit that carry out mitigation programs to assist homeowners reinforce their dwellings against wind damage; Field service which maintains offices around the affected region where an area coordinator is stationed to act as liaison between the main office and the assigned area; Mitigation department is the other and function in prevention of damages and loss of life and belongings in future crisis. The fourth department deal with preparedness , a docket which undertakes all emergency planning and training programs advanced by the agency; The recovery department comes next and its role is to carry out the recovery operations that includes public assistance reimbursement. The response department which coordinates regional responses is the other department. This department responds to the various natural or manmade crisis through the central emergency operation centre; finally, the support service that handles all personnel and financial issues for the agency (Principles of emergency management, 2003). Area served/ Demographics; Quick response emergency management agency serves an area of 331 square miles with a population of about 1,337,000. This area includes a 17 mile coastline stretching 3 miles offshore 4, 6000 around the Florida region. This area is served by 47 operation centers with 30 being permanent lifeguard stations and 17 established as seasonal stations to serve during peak period. Employment information; The Quick response emergency management agency combine their emergency and homeland security full-time equivalent positions in the various regions it maintains. Presently the agency is advertising vacancy for the following posts; Emergency Management Specialist (4), Administrative, Office, Clerical (5), Legal Counsel (1) and Technology Related (1). Employment opportunities to interested persons; Ones eligibility to submit an employment application with the Quick response emergency management agency

Hitchcock film analysis Essay Example | Topics and Well Written Essays - 1000 words

Hitchcock film analysis - Essay Example In the case of this movie, such an effect is still powerful even in a modern age of high technological development and the special effects involved in film production. In fact, the way Hitchcock shocks people’s minds in his horror movies is rather psychological than visual. And so, in a given paper the ability of this director to create a horror using our ordinary fears is analyzed with the help of his movie â€Å"The Birds†. To start with, fact that the movie was created only 9 years after the story of Daphne du Maurier published demonstrates the high level of Hitchcock’s awareness of the trends of his time. In particular, he knew well about literature that shocks and cinematic means that can help to save this effect. In comparison to the novel, the movie showed the same level of horrific atmosphere and despair in the given circumstances. In this context, the storyline of adaptation is quite simple. The main heroine Melanie Daniels (played by Tippi Hedren) brings to her friend Mitch Brenner the cage with lovebirds as his younger sister Cathy has a birthday. But, the lovely story turns into the nightmare for everyone in an area. In particular, all the birds steadily start attacking all the people who are available for them. Even though separately these creatures are peaceful and inspiring, in huge numbers they bring death and fear. In the movie, they either consciously attack the human body or pro voke the car accidents and gas exposures. And so, the ordinary life of a small American city is turned into the struggle to keep all the member of family alive within only one day. In particular, it is striking that the situation created in the movie cannot be solved by human effort as the birds are uncontrolled and have no mind to be convinced by human arguments. Therefore, the very simplicity of the given plot is the best option to

Informal Care Assignment Example | Topics and Well Written Essays - 1750 words

Informal Care - Assignment Example Management of CHF requires shared responsibilities as increasing number of CHF patients have decreased formal care provision. Informal care is an avenue that has best potential for ensuring adequate quality of life for CHF patients, and at the same time also ensuring that CHF patients get more attention than would have been possible in formal care. Clark et al (2007) survey of informal carers and their patients has pointed out that informal care givers have been able to manage and ensure adequate quality of life for CHF patients. Authors have pointed out that informal and invisibl3 care could be even better managed if the informal care givers were given basic training for recognizing and managing some of CHF symptoms. Francine et al (2002) provides enlightening statistics that in 2002 there were at least 41 million people with chronic debilitating conditions. Another issue might be increased longevity through intervention better nutrition and quality of life - thus the proportion of old people afflicted with chronic conditions is continually rising. Informal caring which may be through family or friends (and usually is honorary) has taken on increasingly important role as formal carers reduce in proportion to the chronically ill. Incidentally most of the informal care is given by women, be it daughters or sometimes wives. The toll on women caregivers is quite stressful with many women being forced to take lower paying jobs that allow them more time for. Care giving has also been known to be mentally taxing and causing emotional stress. Caregivers are more susceptible to indigestion and high blood pressure and caregivers, who care for patients with Alzheimer and psychopathological disorders, may h ave bouts of depression. Informal care givers are not given adequate governmental support and many of the services performed for ill disposed may not be reimbursable through NHA or Medicaid. Francine et al (2002) reiterate that policies should be introduced that recognize the efforts and work performed by the care givers. As care givers tend to be over 40, many of the social workers and care givers might themselves be in need of support in coming years (Francine et al 2002). Understanding Chronic Heart Failure may be important to appreciate the need for informal care. Donovan (2008) defines CHF as condition affecting older population which affects temperament and frequently is terminal. Using survey of care givers gave 3 dimensions which were important in informal care. Caring for CHF patient was frequently a shared activity and involved both visible and invisible methods of caring. The severity of symptoms determined the type and quantity of intervention requirements. The carer's lack of formal knowledge was contrasted by knowledge gleaned from experience with CHF patient. The informal care givers were cognizant of patient's mood, physiology temperament changes and could relate to these changes with corresponding requirements of more intensive care provision. The visible caring activities, managing medicine and personal care, were found to be tiring. As CHF conditioned worsened CHF patients were found to require

The Role of Psychology in Understanding Essay Example for Free

The Role of Psychology in Understanding Essay General Health Problems such as Coronary Heart Disease and Chronic Headaches Psychology has done a great deal in educating people about the processes and the ways the human mind impacts and affects body systems. Over the years, this field of science has provided people bases of understanding several cognitive processes and problems which people deal with everyday. However, as a broad field, psychology branches out to explicate other general health issues in terms of psychological causes, effects, and interventions. Some of these health problems which psychology covers today are the Coronary Heart Ailment and cases of Chronic Headaches. Hence, this paper aims to discuss and explain how the field of Psychology can be related to and how it can elaborate on these health problems. Psychology in Coronary Heart Disease Heart disease has been known all over the world to be one of the most common causes of death. In the United States alone, two weak hearts give off and die every minute due to heart ailments and other heart-related conditions (Clay, 2007). Considering this thought, it is not just the field of Cardiology that is working out on eliminating these fatal health problems. Over the recent years, a field called Psychocardiology or cardiac psychology now opens doors to explain how psychosocial factors and interventions can contribute to the acquisition of the disease (Clay, 2007). Coronary Heart Disease or CHD is a general term which pertains to the condition wherein cardiac ailment results from the shortage of oxygen that reaches the heart (Feuerstein, Labbe, Kuczmierczyk, 1986). The disease is widely recognized all over the world due to its horrible fatal rates which make information campaign about the disease very significant. Although many people know the basics about CHD, what some of them do not know yet is that there is a certain part of the disease that can only be explained by psychocardiology. Psychocardiology defines the distinct personality which has been found to be at risk of acquiring CHD the most. This was identified as the Type A person. Feuerstein, Labbe, and Kuczmierczyk (1986) explained this construct in their book, Health Psychology. Type A individuals are characterized as people who easily and/or frequently get impatient over usual everyday activities and experience difficulty in focusing on one activity at a time since they are always in a hurry accomplishing their daily tasks. People with ac Type A personality also tend to take more and more responsibilities than what they can actually accommodate (Feuerstein, Labbe, Kuczmierczyk, 1986). These kinds of people are found to be more prone to CHD since their behaviors and activities greatly induce stress and depression. Greater psychological reactivity, which causes their cholesterol levels and their blood clotting times to rise, and imposes heavier work load for the heart, was also found among Type A individuals (Feuerstein, Labbe Kuczmierczyk, 1986). Aside from this, various studies still further prove that there is direct and solid connection between psychological conditions and CHD. Psychological researchers have already focused on internal factors in order to view this presumed relationship between psychology and CHD closer. It has been discovered that factors such as depression, anxiety, and social isolation, which are all symptoms of certain psychological disorders, seem to contribute greatly to the acquisition of CHD (Clay, 2007). At some point, international cardiologists performed a world-wide survey and assessed 12,000 CHD patients. The survey includes criteria which determine whether they qualify to a state of depression before the diagnosis of CHD. The results report that 50% of the surveyed patients showed histories of depression which more likely can be considered as a major factor that led them to CHD (Marano, 2003). In reviewing these studies and researches in the field of psychocardiology, it may appear that psychology indeed associated with a lot of other health problems and issues such as alcoholism, smoking, drug addiction, eating problems and many others. Just like in CHD, all of these health conditions consist of factors and interventions which are attributed to people’s behavior, social stability, and personality and can only be explained through the principles and concepts in psychology. Psychology can enter the serious picture of CHD in a simple factor as stress. Stress is often taken for granted as a common phenomenon, but with the study of psychology and its relationship with CHD, it can be seen that stress has more to it than what people know about, because with the study of psychocardiology, it can be understood that stress can actually lead to the fatal CHD. Thus, several factors and interventions such as restlessness and stress can be taken for granted if not for the explanations brought by psychology. However, aside from CHD, there are still a great number of common health conditions which psychology tries to explore. One of these conditions is the common case of Chronic Headaches. Psychology in Chronic Headaches The pain and terrible uneasiness brought by headaches cause depression among patients all over the world. This disease has also been one the most common sources of frustration and despair due to the aggravating pain it causes (Disorbio, 2008). The main focus of relief and cure in chronic headache cases is the source of pain. Pain can be considered to be the major frustrating factor in these cases. As a physiological sign, pain is generally attributed to physical factors. However, several comprehensive studies on pain like in chronic headaches conditions have been conducted having particular focus on the psychological perspective. These studies work on identifying behavioral and cognitive factors that affect pain and also the appropriate behavioral treatment for this condition. In understanding chronic headaches in this perspective, one may discover that the process of thinking of emotional and sensory ideas has a direct effect on the intensity of the felt pain (Borkum, 2007). Related studies also show evidence that an individual’s attention to and focus on the pain indeed cause the condition to get worse in varied levels. Psychology also plays a relevant part in identifying several psychological factors which can bring about chronic headaches. The usual cases of headaches like tension headaches and migraines have been found to have some connection to an individual’s emotional stability. A person was found to be more prone to suffer these kinds of headaches when he or she is exposed to depressing family environment and is isolated from friends and other significant others (Disorbio, 2008). This was discovered to be possible since these people who have weaker emotional states tend to deal with frustration and depression more inadequately, and they also tend to have a more negative outlook on things, including pain. Thus, through psychology, chronic pain can be treated through understanding how thinking can get over the individual’s tolerance of pain. Several studies have also proven that a degree of pain control can be accomplished by deviating one’s attention to other tasks and objects aside from the pain (Borkum, 2007). In most clinics, it can be noticed that doctors are starting to teach their patients several ways on diverting their attention from the pain to other things. This is because of the consideration that psychological processes play an important part in one’s tolerance and forbearance for pain. Hence, it may appear that although these health conditions typically have the biological explanation and background in discussing their nature and treatment, the field of psychology apparently greatly contributes to understanding the other aspects of these conditions by explaining the psychological interventions and causes of such health conditions. Although the psychological explanation for these health conditions may not be as popular as the knowledge of people about their physical reasons, it still appears evident that psychology plays a significant role in understanding these health problems from a different perspective. References Borkum, J. M. (2007). Chronic Headaches: Biology, Psychology, and Behavioral Treatment. Mahwah, NJ: Lawrence and Erlbaum Associates. Clay, R. A. (2007). One Heart- Many Threats. Monitor on Psychology, 38 (1), 46. Retrieved December 17, 2008 from American Psychological Association (APA) Online: http://www. apa.org/monitor/jan07/threats. html. Disorbio, M. (2008, March 27). The Psychology of pain- headaches. National Pain Foundation. Retrieved December 18, 2008 from http://www. nationalpainfoundation. org/MyTreatment/articles/Headache_TO_Psychology. asp. Feuerstein, M. , Labbe, E. E. Kuczmierczyk, A. R. (1986). Health Psychology: A Psychobiological Perspective. New York, NY: Springer Publication. Marano, H. E. (2003, Januray 3). Heart saved: treating depression may prevent heart-related deaths. Psychology Today. Retrieved December 18, 2008 from http://www. psychologytoday. com/articles/pto-20030103-000011. html.

Elections :: essays research papers

2000 election The two main candidates for the election of 2000 are George W. Bush and Al Gore. Al Gore, of course, being the current Vice President. I have never been into the whole politics game. But, know that I am 18 years old I feel I should start paying more attention to political issues. I don't know if I am going to vote this year, and if I did I don't know who I would vote for. I really don't know much about either canditate. All I know is that Gore is Vice President to Clinton, and we all know how most people feel about Clinton. In order for me to make a judgment on who I am going to vote for I would like to know where each canditate satnds on different political issues. Some of the issues I will be covering are abortion, crime, drugs, education, environment, and gun control. These are the issues I am most interested in, and I would like a president who agrees with me on a good portion of these issues. To start off, I am going to state where I stand on each of the isssues. I then will sat e where each presidential canditate stands on each issue. The first topic I would like to discuss is abortion. Abortion is kind of a big thing to me. I am one of those who is against abortion. I feel abortion is kind of like murder. I know it is easy for me to say that abortion is wrong, because I have never gotten a girl pregnant before. I understand that some tees make mistakes and want to correct those mistakes. But, I feel more people should stand up for their mistakes and take some action. Instead of having the baby aborted, the parents should put the child up for adoption. What if that kid was going to come up with a cure for cancer? I bet the parents would not want o abort the child then. Abortion is one area I agree with Bush. Bush wants to cut down the amount of abortions given out the whole year. Bush also wants to turn the choice of having abortions over to the state. Gore, on the other hand, wants to leave the choice in the woman's hand. He feels it is up to her to decid e whether or not to have an abortion.

Gap Marketing Strategy Essay

The Gap is a clothing company that specializes in contemporary, urban clothing with a mid-range pricing scheme. They have stores located all over the globe in countries such as the United States, Canada, France, Germany, Japan and the United Kingdom. Gap was founded in 1969 by a real estate developer who was in search of a well-organized and well-stocked jeans store. The store was named after â€Å"the generation gap† and originally sold Levis jeans. In 1974, they developed their own private clothing label and by 1991 began selling only their private label brand. Gap introduced its website in 1997. The following year, in 1998, Gap’s stock increased 138.4%. In 2000, though, their stock fell 44 %. (http://www.thestreet.com/_yahoo/funds/gutcheck/1335261.html) Clothing is a basic and necessary need, but the companies in Gap’s market segment produce items that satisfy more than this basic need. Their customers are looking for style and quality at a reasonable price. In this specific market segment, major brand forces dominate the retail clothing industry: brand recognition is incredibly important. Some major players in this industry who are specific competitors of the Gap are J Crew, Abercrombie & Fitch, American Eagle Outfitters, Structure, and The Limited. These companies target the same markets as the Gap and produce similar styles. The strengths and weaknesses of each player in this industry are largely indistinguishable. J Crew stands out with a strong catalog channel. However, their bricks and mortar presence is weak, which is a problem when bricks and mortar retail reels in nine out of ten dollars spent by the average consumer as noted at www.retailindustry.com. But within their â€Å"young urban† microcosm, the Gap stands out with an innovative and changing product line: Abercrombie & Fitch, American Eagle, Structure, and the Limited have very specific styles that remain constant year after year. The competitive forces, as explained in Porter’s framework, apply to the retail industry in all the five areas of rivalry, supplier power, substitutes, buyer power, and entry barriers. In regards to rivalry, there exist no exit barriers, causing more compeitition. Product differences are few which leads to low switching costs for consumers who can easily shop around. With these low switching costs, substitutes play powerful roles. If consumers can find similar products elsewhere from other competitors, price  becomes a strong determinant in the final purchase. Supplier power is high. For example, suppliers can exert strong influences on the producing industry by selling raw materials for clothing manufacturing at a high price. While suppliers yield substantial power, the buyer’s role is weak because of fragmentation. Finally, barriers to entry include: economies of scale, high capital requirements for stores, raw materials, and production requirements, and strong brand equity due to consumer brand consciousness and loyalty. Value is created and delivered in the fashion industry through an intricate structure of channel distribution. A visual description of a typical fashion company’s value web is attached as Exhibit 1. Although the value web as an entity is influential to customers, several facets tend to have the most impact. Designers are obviously one of the core aspects that affect a customer, as people want clothing that appeals to their particular tastes. This leads to the display and availability of clothing in the actual fashion stores such as Gap. Displays need to incorporate attraction to the products as well as show off the trends of the moment. Also, manufacturers greatly influence the final quality and price of a product, which are often a core concerns for consumers. In today’s economy, efficient and quality manufacturing are essential to the success of a fashion retailer. Another key node on the value web is the logistics supplier. In the Internet e-tailer environment, having a strong relationship with efficient and trustworthy suppliers is extremely important for success. Fashion retailers should strengthen these key players in the value web in addition to using their core value concepts in order to utilize the Internet to its full potential. For Gap, there are two value concepts that are especially vulnerable in an Internet economy. First, the fashion industry has low switching costs and decreased loyalty online. Whereas many Gap customers were loyal simply because they had few other choices, now those same customers have more opportunities to â€Å"shop around†. Gap stores are located all around the country in almost any mall. A typical consumer may only have access to the stores that are located nearby. Now the Internet has made every e-tailor available to anyone, anywhere, from low-end to high-end. Second, the Internet has changed service, credence and experience. One of the advantages of going to a Gap store is the level of service that you receive and the experience that you get. This level of service can never be replicated online. In addition, another problem with online fashion retailers is that the customer cannot try on the articles of clothing. While this may be a problem with new customers, it is not an issue with previously established customers. Otherwise, the Gap’s value concepts can only be enhanced online. Clothes can easily be delivered directly to the consumer from Internet sales. Also, transaction costs can be reduced: for every sale online, Gap does not have to maintain bricks-and-mortar stores, hire personnel, or bear shipping costs. While these costs may be minimal right now, as online sales grow, this may have a serious impact on Gap’s bottom line. An additional benefit of Gap’s online store is ease of searching for particular products. The apparel industry is constantly changing. Therefore, marketing strategies and diverse customer segments are also transforming. Key industry trends for the year 2001 include: moves to multi-channel retailing, importance of profitability on the Internet, and a continued interest in using technology to improve bottom line, as explained at www.retailindustry.about.com. Customers have particular needs and wants that are shaping the demand for higher quality at lower prices. And with the new Internet environment, consumers want easy access to price comparisons and demand the latest trends. Since the online world is fast-paced, consumers believe that trends should turn over quickly. Now that more people are shopping online, they demand and expect convenience as well as quick and timely delivery of apparel goods. Consumers are looking to the Internet for information on apparel more than they previously did. They search for price comparisons and shop around the web to look for sales. Many consumers search for clothes online and then go to try on the clothing offline. In some other cases, if consumers cannot find the desired article of clothing, they venture onto the Web. Finally, in the new Internet apparel environment, awareness of brands is enhanced for established companies. On the contrary, newer apparel  companies may struggle gaining awareness in a medium that constantly floods consumers with new products. The absence of brand equity creates difficulties for new companies in this industry. Few brands carry the clout Gap does to the online world. As evidenced at www.business.com, Gap, with only two other retailers, was considering one of the top 20 online Internet merchants. Intermediaries (i.e. manufacturers and retailers) in the apparel industry are transforming to become more customer conscious. By incorporating technology, companies are able to make the brand more accessible to the customer while creating a stronger image of the brand. This technology enables domestic and foreign manufacturers and inspectors to communicate more effectively, efficiently, and frequently. Previously, the telephone and fax machine were the primary means of communication among intermediaries, but now information can be exchanged in a cost-efficient and instantaneous manner through the Internet. As noted in the March 30, 2001 Credit Suisse First Boston Corporation review, the overall apparel industry trend appears that many teen and young adult retailers â€Å"are heading towards the Gap’s core territory . . . the casual preppy theme.† For example many retailers have offered up colorful polo shirts since February, which stands to hurt Gap sales because they have only just begun offering the same polos. What has recently been happening is that Gap has come into fashion trends late and finds itself at the tail end of a hit. For years Gap has been the store to go to keep up to date on trends, but recent events point to its slipping from being the number one trend leader. Competitors such as Abercrombie and Fitch and American Eagle Outfitters have been able to tap into the fashion trends early and reaped a large share of the sales. A March 19, 2001 Credit Suisse First Boston Corporation analysis explains this phenomenon further: â€Å"market intelligence is better than ever . . . Retailers attend fashion shows . . . interpreting what they see for their customers.† Therefore, the newest strategy in the competition game is for a company to find the hottest trend the earliest and quickest, and market the trend heavily before any other store or brand can do the same. New and existing companies in the apparel industry are forced to adapt their marketing mix in response to the new Internet environment. Products must be developed faster in order to cater to the fast-paced demands of today’s Internet consumer. Many big players in the fashion industry are recognizing the need to turn over the trends faster in today’s technology-driven economy. This is because consumers demand new fashion trends faster than they did in the offline world. Also, the Internet allows consumers to price shop more than they would in the offline world. Therefore, fashion companies must realize that price competition is more prevalent online. Furthermore, channels must be structured online differently than they would be in the offline environment. In the new technological world, shipping and manufacturing have become bigger players in the value web than previously. Retailers must develop strong relationships with key shipping suppliers and increase efficiency in manufacturing facilities. Finally, fashion e-tailers must utilize the new Internet environment to improve customer service and transactions. It is the perfect medium to have efficient yet personalized customer service in addition to lower transactions costs. The new Internet setting causes companies in the fashion industry to rethink partnering and strategic alliances. In today’s e-economy, companies can gain traffic and recognition through a few key alliances. Many companies, especially new players, can leverage partnerships to gain brand recognition and necessary traffic to their new site. Utilizing the key relationships with channel members and partnerships will help established fashion companies adapt to the new Internet economy. But, a benefit to the companies is the fact that basic core competencies still remain competitive advantages even in the new environment. Gap’s core competencies center around their brand equity and highly developed processes. Its name alone can successfully launch new, trendy products. However, Gap also carries a standard, classic line of clothes that customers have come to expect during any season and within any Gap store. This is how Gap segments its customers: those who want a consistent look year-to-year, and those customers who want the latest trends. Gap’s brand recognition  value is high with over 2,079 stores nationwide, and additional 530 stores globally. It is a standard brand name for the midrange fashion conscious consumer. Because Gap is a well-established bricks and mortars company, their processes are efficient and dynamic. For example, Gap stores are on detailed schedules for store displays, inventories, and new product launches. Every store receives an identical binder that explicitly details the display and product placements. Front window displays are changed weekly. They restock shelves with new products every six weeks, keeping the retail ahead of imitators in the fast-paced fashion industry. All the core competencies are positive for the company, but there are threats that can hurt the company. For instance, negative word of mouth can cause severe consequences to Gap’s brand name. Since Gap outsources most of their manufacturing, they’re open up to attack because of their manufacturers’ actions. For example, a situation occurred to Nike concerning their use of sweatshops that caused a great deal of damage to the Nike name. Gap has taken steps to counteract the causes of bad publicity by requiring manufacturers to sign codes of conduct and strictly enforcing those rules. Their processes for inventory, however, are not as vulnerable to depreciation. Gap has invested a lot of thought and research in their resources and there is not too much that can be substantially threatened. Gap’s inventory processes, in fact, are much stronger compared to others in the industry. Not only do they maintain a consistent style year to year, they also have new lines that come out very often. Those who wish to enter the retail clothing industry will find moderately high barriers to entry. It is extremely difficult to set up brand equity and image. Launching your own store and clothing line, like Gap, takes incredible capital and time investment. In the online world, it is much easier for new or small retailers to showcase their products; however, it is difficult to get online attention and recognition. The nature of online retailing sets up a playing field where smaller, lesser known retailers may  have set up functioning websites and folded without the public ever knowing. Even big name online retailers, like Pets.com, did not survive despite their brand recognition. As we have mentioned earlier, Gap’s inventory processes are very defined and strong. These processes also give them an edge on competitors trying to copy Gap’s styles or trends. Gap changes out their inventory every six weeks. Even if competitors are able to catch on to Gap’s short turnaround, there is no way to avoid being behind the times. Gap, through their extensive market research and market persuasiveness, is so in tuned to their customer segments that they effectively set the trend. Gap has invested a lot of money to become one of the biggest trend-setting brands. Although the Gap has a successful position on the Web, there are definite strategies that can be implemented to improve their online business. Our proposed marketing eBusiness plan involves Customer Relationship Management, growth strategies, incentive offers online, improved web design, and increased market research. At this point in time, Gap is a product-focused company. Gap needs to capitalize on the available technology of the Internet and transform its marketing efforts to focus on the consumer. Therefore, the company should shift from a Product Management system to a Customer Relationship Management system. Customer Relationship Management allows a company to cater to the unique and evolving needs of the specific customer segments. Currently, the Gap does not have extensive customization available on its website. Gap needs to create more ways of catering to each individual consumer. A pyramid approach would be optimal for the Gap. Much like the Dell triangle, the Gap would segment consumers and provide the most customization for the top small percent of the pyramid. These are the repeat customers that have highest volume of purchases, which would be the best group to provide customization. We suggest that the Gap use the technology of the Internet to store information on each consumer and generate a unique site for the consumer every time that they log on. The site will greet the consumer by name upon log in and target the consumer for their preferences. For example, the Gap would keep a database of my buying patterns, such as the fact that I always look for sale items, and also note the size that I  normally buy. The Gap would be able to establish more relationships with consumers increase their loyal consumer base by providing customization that makes the site unique to the individuals. As retailers know, growth does not come from loyal customers. The Gap needs to focus some of their marketing efforts on acquiring new customers. They could do so by developing alliances with portal-type sites such as eGreetings.com. There, consumers can be asked to buy a gift certificate to Gap.com (not redeemable in offline stores) to be sent along with the greeting card. Online alliances are preferable to online banner ads and random advertising because a relationship with established online services and etailers is the best way to get a Gap ad seen. The click-through rates for banner ads are not convincing enough for us to suggest that the Gap increase online banner advertising. In addition to advertising online with trading partners, the Gap should advertise offline for the online store. Every media produced offline, including displays in the offline store, should have the web site listed, thus pointing consumers to the online store. The Gap may also consider putting a terminal in the offline stores that has a small computer with Gap.com constantly running. Sales associates can point consumers in the offline store to the terminal if they need a different size, or if they want to ship an item to a friend. Offering incentives online can also increase the customer base, persuading loyal and new consumers to utilize the Internet site. For example, every fifth purchase online could merit a certain percentage off the final purchase price or even free shipping. Also, the Gap should consider offering some products and product lines online only (for example, Gap currently offers their maternity line only online). This can entice consumers into shopping online in addition to their offline stores. Overall, anything that causes consumers to venture into the online world to check out the new items on Gap.com would be good for the growth of the online customer base. Another marketing tactic is to alter the design of the website to meet the needs of the constantly evolving Gap consumer. Currently, Gap.com allows consumers to see the various styles of clothing with color choices shown to  the side, but consumers cannot change the color of the item in the picture (for example, consumers could click on different colors and patterns for the same shirt and the shirt changes accordingly). See exhibit 2. Most buyers want to see what a certain article of clothing would look like in different colors, which is an option that Gap.com’s competitor, JCrew.com, offers. Gap.com could also allow consumers to put clothes together on a model and view 360 degrees of the outfit, thus persuading people to make virtual outfits. Other design changes to Gap.com could be an addition of a search engine. This gives consumers a quick way to find specific articles of clothing. Another added design feature for the quick shopper could be a page with price listings by clothing category, or the ability to see the price on the first page instead of making consumers go through multiple pages to find the price. A final marketing strategy in our proposed plan is for Gap.com to increase market research to understand consumer-buying habits. Are they price conscious? What do they value in design of the website? The Gap would benefit immensely if they were able to understand their consumers’ behavior in depth. Therefore, information could enhance the quality of customization, which will benefit the company. If the Gap makes longer strides to understand their customer base, they can capitalize on areas where they are strong and change areas of weakness. Our proposed marketing plan encompasses many benefits with a few costs. The plan satisfies consumers because increased customization will mean more attention to specific customer needs. The proposed Customer Relationship Management tactic will create more of a one-to-one marketing structure that will in turn benefit the consumer. One cost to this change in management style is the capital needed to set up customization online and also the changes that must be made in the structure of management within the company. Employees will have to get used to a restructuring, which can cause a short period of dissatisfaction or frustration. But, the company as a whole will benefit from the restructuring because it will increase retention rates. The online incentives and improved web page design will benefit the consumers directly by giving them good deals and creating an easy-to-use web site. The  online incentives will benefit the company by increasing the loyal customer base and the improved web design may increase sales and retention. The trading partners with Gap will benefit by increasing traffic to their sites, and association with the Gap brand is positive for alliances. One of the most apparent and serious threats to Gap.com is the threat of cannibalization. If Gap.com becomes the standard, then their offline stores will be severely hurt. This is why Gap is facing a great deal of resistance within the organization. Store managers whose salaries and promotions depend on store sales will not want to promote or support Gap.com because that will steal from their revenues. Another issue is the technological needs to satisfy the in-depth customization and database requirements that are essential to our e-business plan. In order to take on this new strategy, Gap will have to make a large initial investment to improve their technological capabilities to accommodate the customization. Internet speed must also be taken into consideration. Only eight million out of 100 million Internet households have broadband. This can lead to customer frustrations, as the sites become more picture intensive. This, however, is actually a benefit for Gap.com as their primary customer base is concentrated in these households that do have broadband service